Saturday, December 21, 2013

Ad copy that assumes something not in evidence





Notice the description of the bag: "Men's double gusset"

What makes this a man's bag?

I know at least one female literary agent who was enchanted by it.

Does it dissuade female buyers to list a product as "men's?"

Would it dissuade male buyer if it was listed as "women's"

Why are we adding gender preferences to a briefcase in this day and age anyway?