Saturday, December 21, 2013

Ad copy that assumes something not in evidence





Notice the description of the bag: "Men's double gusset"

What makes this a man's bag?

I know at least one female literary agent who was enchanted by it.

Does it dissuade female buyers to list a product as "men's?"

Would it dissuade male buyer if it was listed as "women's"

Why are we adding gender preferences to a briefcase in this day and age anyway?


Friday, November 22, 2013

Remembering 11/22/63



I had an early lunch with one of our accounts. After lunch I walked toward Macy’s, enjoying one of those refreshingly cloudless, Indian summer spells. The streets were busy, coats had come off, and spirits were high. Friday afternoons do anticipate weekend play and freedom. I wanted to keep walking but when a cab discharged a passenger in front of me, I jumped in. We had only gone a short distance, when the cabbie turned suddenly, and shouted something I didn’t understand. I did the second time.

“The president’s been shot! The president’s been shot! Did you hear that?” He switched stations and another announcement said, “That’s all we have for now. We will keep you informed.”

I told him to speed to the agency. There, the staff was listening silently, nervously to office radios. There were sobs, embraces, tears, but few words.

Shortly after two o’clock, the brief, overwhelming statement, “The president of the United States is dead. I repeat, it has just been announced that the president of the United States is dead.”

“Oh, no!” someone shouted.

I embraced Mary Johnson, my long-term personal secretary, called home, and closed the agency.

We all died a little with the loss of the president, particularly this young, unfulfilled one. Assassinations are for history books, not personal experience. The reality is just too painful. That blast from a high-powered rifle in downtown Dallas took something precious from all of us. I saw it in the red-rimmed eyes and frightened faces of those I passed on the street. I soon found myself at the northern end of the United Nations. I climbed the steps, crossed the broad quadrangle, and stared at the river. The tide kept tapping the embankment in orderly sequence. There were no other sounds. I welcomed the stillness.

In my mind, I saw Jack and Jackie Kennedy at Hyannis Port and all those incredibly happy family pictures. I thought of the Cuban missile crisis and the unyielding words of leadership. I saw Jack and Jackie entertaining at the White House and began to understand why England reveres its king and queen. The handsome, young Kennedys had an air of royalty and their style and manner seemed to elevate us all. And what pride we felt following JFK’s summer’s trip to Europe when he received one of the largest and most emotional receptions ever accorded an American president.

I picked up a small stone. I just wanted to have something of that day. I kept staring at the river.

“The pressures of life are not always distributed by choice. Who says life has to be fair?”

John F. Kennedy said that.

Wednesday, October 9, 2013

Starbucks ad



This ad is brilliant for what it doesn't say: it's the anniversary of John Lennon's birthday (October 9)

Instead it quotes one of his iconic lyrics "Come together" and then offers the reader a reason to buy a coffee that has nothing to do with coffee.



Here's the text of the ad:





This is a really brilliant ad for what it does and for what it doesn't say.

Friday, October 4, 2013

Print vs television ads











It's fascinating that a whole technology was developed to silence ads on television (quick! the remote!) yet people are unwilling to "silence" print ads.


This isn't a scientific survey or a controlled study of course, but it sure is interesting!

Monday, September 16, 2013

Pick your favorite ad slogan!



Advertising Week is running a poll to determine your favorite advertising slogan.

What do you think of the list?
What did they miss?

Friday, September 13, 2013

Ad week wants your vote on favorite icon!




Advertising Week wants you to vote for your all-time favorite advertising icon. Winners will be announced on 9/23/13 as part of Advertising Week here in NYC.

Here's a link to the list


Did they miss your favorite?

Thursday, September 12, 2013

A delicate consideration

If you're an Ad Exec one of the delicate considerations on accounts is when you stop doing memorial ads.  There is a good example of this in the New York Times 9/11/13 issue:







All these ads appear on the first interior page.  All the advertisers have regular spots on this page.  Every year they've ALL done a special memorial ad for 9/11.

This year Baccarat chose to run an ad for a table lamp, not a memorial ad.

I wonder what kinds of discussions happened before this ad was placed....and after.

Any thoughts on the matter?


Thursday, September 5, 2013

A very elegant understated ad for Sue Grafton

Ad for Sue Grafton's next novel in New York Times Arts Section 9/5/13


One of the interesting things about this ad is that you have to know what it is: the ad itself doesn't give much context.   That's a very clever strategy.  It means the publisher didn't have to come up with copy yet the viewer who knows what it means will get the info.

Kudos to the Ad Man/Woman who was brave enough NOT to say much!

Tuesday, April 30, 2013

London Fog


When it poured, the Gilbert Agency reigned. They were responsible for turning London Fog into a worldwide household name. Richard Gilbert talks about this iconic campaign in I Was A Mad Man.

Tuesday, April 23, 2013

Ritz Make-Up

Familiar with Ritz Cosmetics? They were the first company to manufacture lipstick in a bottle. Richard Gilbert and his team were responsible for making it a brand on the lips of women everywhere, a campaign he talks about in I Was A Mad Man

Tuesday, April 16, 2013

Jackie Robinson

The first ad campaign for baseball great Jackie Robinson involved t-shirts and Richard Gilbert during his first job in advertising. Find out more about Richard's encounter with Jackie in his memoir, I Was A Mad Man.

Tuesday, April 9, 2013

I Was A Mad Man - A Madison Avenue Memoir


Enjoyed Sunday's Season 6 premiere of Mad Men?

Then keep the fun going with I Was A Mad Man: A Madison Avenue Memoir, the story of one of the original Mad Men who inspired it all.

In a 40-year career, Richard Gilbert and his intrepid staff of copywriters, designers and artists at Gilbert Advertising changed how Americans thought about fur coats, foreign languages, cars, perfume and the Vietnam War.

Now available where eBooks are sold:

Kobo Books
Barnes & Noble
Amazon