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| Ad for Sue Grafton's next novel in New York Times Arts Section 9/5/13 |
One of the interesting things about this ad is that you have to know what it is: the ad itself doesn't give much context. That's a very clever strategy. It means the publisher didn't have to come up with copy yet the viewer who knows what it means will get the info.
Kudos to the Ad Man/Woman who was brave enough NOT to say much!
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