Monday, September 16, 2013

Pick your favorite ad slogan!



Advertising Week is running a poll to determine your favorite advertising slogan.

What do you think of the list?
What did they miss?

Friday, September 13, 2013

Ad week wants your vote on favorite icon!




Advertising Week wants you to vote for your all-time favorite advertising icon. Winners will be announced on 9/23/13 as part of Advertising Week here in NYC.

Here's a link to the list


Did they miss your favorite?

Thursday, September 12, 2013

A delicate consideration

If you're an Ad Exec one of the delicate considerations on accounts is when you stop doing memorial ads.  There is a good example of this in the New York Times 9/11/13 issue:







All these ads appear on the first interior page.  All the advertisers have regular spots on this page.  Every year they've ALL done a special memorial ad for 9/11.

This year Baccarat chose to run an ad for a table lamp, not a memorial ad.

I wonder what kinds of discussions happened before this ad was placed....and after.

Any thoughts on the matter?


Thursday, September 5, 2013

A very elegant understated ad for Sue Grafton

Ad for Sue Grafton's next novel in New York Times Arts Section 9/5/13


One of the interesting things about this ad is that you have to know what it is: the ad itself doesn't give much context.   That's a very clever strategy.  It means the publisher didn't have to come up with copy yet the viewer who knows what it means will get the info.

Kudos to the Ad Man/Woman who was brave enough NOT to say much!