Wednesday, October 9, 2013

Starbucks ad



This ad is brilliant for what it doesn't say: it's the anniversary of John Lennon's birthday (October 9)

Instead it quotes one of his iconic lyrics "Come together" and then offers the reader a reason to buy a coffee that has nothing to do with coffee.



Here's the text of the ad:





This is a really brilliant ad for what it does and for what it doesn't say.

Friday, October 4, 2013

Print vs television ads











It's fascinating that a whole technology was developed to silence ads on television (quick! the remote!) yet people are unwilling to "silence" print ads.


This isn't a scientific survey or a controlled study of course, but it sure is interesting!